People who have…

Paul D Berger made mathematics and statistics at very advanced levels appear easy; particularly with the course on mathematical modelling in marketing! That was the first time I saw integral and differential calculus applied in marketing… opening a vista that is ever more expanding.

One of his enduring teachings through the CLTV concept is a bird in hand may not be better than two in the bush.

I spent about three hours in each of Dan Ariely’s doctoral seminars laughing at the world at large and thinking how crazy it behaves in making decisions. I think about his clever (and almost sly) experiments designed to elucidate such irrationality. After every class is over and as I step into the world is when it dawns on me that the class was actually about me!! I keep going back to his classes or his works. Let me know if that is rational or irrational?

Life is more beautiful after accepting irrationality. Now “satisficing” is happiness and “benefit maximization” is terrible cognitive load.

Ganesh N Mandalam is the one who is the cause of whatever I have today. He opened doors and nudged me into opportunities. Above all, the man who manages to run his business and life with utmost ethics.

The simplest of marketing truths is put into action by him day in and day out: do whatever is right for the customers: money will come in. Ganesh knows much about marketing and too much about digital marketing.

Sai Chaitanya Gaddam with a PhD in Cognitive Neuroscience (what?) demonstrated to me that science is not something that is esoteric and enigmatic by producing a widely acclaimed book “A Billion Wicked Thoughts.” As of now (June 2014), everything he has done in the last 15 years is unconventional and unexpected. It includes his PhD, the book he wrote, the career he has chosen, the way he chose the woman of his life, the dedication to primary education of needy children, not bending for the lure of money, the title of his blog-posts, etc.

The world awaits..

Vas Raman was my ‘boss’ when I had green horns. His presence infused confidence. His magical words were “just do it…don’t worry. I am there for you”. The man who took brick bats for several mistakes of mine and passed on all the credits even when not due. The first leader…

While at the helm of Siemens, Vas Raman wore the “Siemens” badge in his heart and his heart on the sleeve! Lastly, much before the world was talking about “Execution”..he mastered and tutored it.

Abdul Kalam, the missile man of India, fires an imagination of my land that no one in the recent times has been able to. He fills in the vacant leadership slot of a youthful India: very eager to learn and yet unimaginably talented, benign and yet aggressive, calm internally and restive externally, etc.

I totally agree with him: “Let us sacrifice our today so that our children can have a better tomorrow.”

Swami Vivekananda. Of the many immortal lines the closest to my heart is “The history of the world is the history of a few men who had faith in themselves. That faith calls the divinity within. You can do anything. You fail only when you do not strive sufficiently to manifest infinite power. As soon as a man or a nation loses faith, death comes.”

Man, indeed, is potentially divine.

Mahatma Gandhi is the rebel who disobeyed anything that his conscience did not accept. His disobedience was rarely expressed in the physical domain but in the state of mind. The man whose techniques I never understood while I was young but so well appreciate now as the only tool that can unite the world and keep it a safe place.

Only non-violently violent spirit can make this statement: “In a gentle way, you can shake the world!”

Lakshmi mam! Our Sanskrit teacher in sixth standard of school regaled us with stories, especially ghost-stories, for most of class time and taught Sanskrit in the balance little. Her lifelong impact on me is I appreciate more Sanskrit and less the matters of nether world. She made teaching so interesting, rich and meaningful. I tried emulating her in teaching for nearly a decade.

Lakshmi mam..matchless!!